Print Campaign

In Australia, Saab was perceived to be a quirky, European car. With increasing competition from a reinvigorated Volvo and Peugeot, the brand was loosing differentiation. Working from the insight that Saab was “the thinking person’s car”, the following print campaign reaffirmed Saab as an innovative, high performance automotive brand.

Print: 1, 2, 3, 4, 5, 6, 7, 8

Online Fashion

New Look is a high street female fashion chain known for their value-based approach to retail. Central to their strategy is developing a database
of loyal customers. Our solution was a series of tactical microsites that used competition as an incentive for registration. The following creative projects are two examples.

Website: 1, 2

Filofax

Print Campaign

With its leather cover, spiral bind and sensible partitions, Filofax is the original personal organiser.  But in an age where digital is the new king, how do you convince people that it’s OK to be analogue? The answer is “In Your Own Time”, a print campaign that celebrates how true organisation means mastering time, not being controlled by it.

Print: 1, 2, 3, 4 | Brand Story

Charity

The DePaul Trust, Child Wise, Movember

In attempting to navigate a career through the prickly terrain of advertising, it helps to occasionally check your moral compass. Here are three examples of recent charity work: one for the London homeless, one for child abuse prevention and the other for prostate cancer research.


Print | Game | Website